Lunaris Digital
Blog

Gym marketing,
written plainly.

Local SEO, AI search, and what actually moves members through the door. For independent gym and studio owners.

  1. A gym and studio owner reviewing their website's on-page SEO signals on a laptop, dark architectural background
    seo for gyms

    SEO for Gyms: The 5 On-Page Signals Google Uses to Rank

    SEO for gyms comes down to five on-page signals most owners have never touched. Here's what each one is, what broken looks like, and how to fix it.

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  2. Dark cinematic shot of a gym owner reviewing marketing agency proposals at a minimal desk
    gym marketing

    What to Look for in a Gym Marketing Agency (and the Questions Most Owners Forget to Ask)

    Shopping for a gym marketing agency? The three things that predict results, the red flags to spot, and the questions most owners forget to ask.

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  3. Dark cinematic concrete monolith with orange light rays bursting from behind it on a stone floor
    aeo

    AI Search Optimization for Gyms: Getting Recommended by ChatGPT and Perplexity

    AI search optimization for gyms: what ChatGPT and Perplexity look for, and how to build the foundation that gets your gym recommended.

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  4. Three concrete archways with the middle one glowing orange and a coiled jump rope in the foreground
    gym marketing

    Gym Marketing: Why Most Gym Websites Don't Bring In New Members

    Most gym marketing fails at the website. The three jobs your gym site has to do, the ways we see gyms fail each one, and what it costs them in members.

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