Show up. Get chosen.
We get you showing up in the local pack for "gym near me", and in the answers ChatGPT, Perplexity, and Google AI Overviews give when a real person asks for a studio in your town. Plans run 3, 6, or 12 months, measured in trial bookings.
- 1 Your GymDirections Call Website
- 2 Big-Box Fitness
- 3 Chain Gym
From a search
to a member.
Every new member starts as a search. Here is the path from someone typing "gym near me" to a booked trial, and the part we improve. Getting you found and turning that into a booking is our half. Your coaches and your space close the rest.
- / 01 Local + AI searches The top
- / 02 Clicks to your site The middle
- / 03 Trial bookings The handoff
- / 04 New members The room
What you
actually get.
Three workstreams running in parallel across the plan, built around one outcome: more trial bookings.
Local pack & maps
Showing up in the map pack for the high-intent local searches in your town.
- Ongoing Google Business Profile work
- Review response in your voice
- Weekly posts, photos on a schedule
- Category and service tuning
- NAP consistency across listings
- Citation cleanup and net-new submissions
On-page & content
The signals search engines and AI tools actually read on your site.
- Titles and meta rewritten for member searches
- Internal linking so pages connect
- Clean structure search can read easily
- Mobile speed work where the gains are real
- Monthly articles and FAQ content
- Topics from the questions members ask
AI search visibility
How ChatGPT, Perplexity, and Google AI Overviews answer when someone asks for a gym near them.
- Mentions on the third-party sites AI pulls from
- FAQ content in the answer-shape they prefer
- Real reviews that describe the experience
- A clean site the tools can read
- Worked month after month, not once
- Plain-English monthly reporting
Plans built
to compound.
Local search compounds, so the longer a plan runs, the more the work stacks up: stronger visibility, more supporting content, and a lower monthly rate. Three months is the minimum. Six and twelve are where the returns go further.
Foundation
Clean up the Google Business Profile, fix the on-page baseline, and get the first movement in local and AI search. The floor: long enough to know the engine runs.
- GBP cleanup
- On-page baseline
- Early movement
- Full readout
Momentum
The on-page and content work compounds. Headline searches climb, the map-pack gains hold, and the trial bookings follow. Where the real traffic shows up.
- Headline-term ranking
- Content velocity
- AI search visibility
- Compounding traffic
Market lead
A full year of compounding. The strongest rankings, the best monthly rate, and a lead the chain down the street cannot catch doing this in bursts.
- Category leadership
- Lowest monthly rate
- Durable rankings
- Ahead of the chain
The gap,
in real data.
Real Google Search Console data from a local business on a Lunaris plan: the dashboard before the search work, and after. Redacted only for the property name. The playbook is identical for a gym or studio.
112 impressions. Zero clicks.
The listing barely surfaced. Roughly nine impressions a week, no clicks landing the site, no signal Google could compound on.
9,280 impressions. 522 clicks. 5.6% CTR.
Roughly 40 site visits a week from search alone, and the line is still climbing at the right edge of the chart. Sustained traffic, not a spike.
This is the gap the plan closes. The work that gets you from one chart to the other is exactly what's listed above. Compounding, month over month.
What shapes
the plan.
Every gym walks in with a different starting point, so there is no off-the-shelf rate. A few things move it most, and we walk through all of them on the call.
Where you start
A clean Google Business Profile and a solid site is a different starting point than a neglected listing and a slow no-code build. The audit tells us which one you are.
What the work covers
Ongoing GBP, on-page SEO, citation cleanup, monthly content, and AI search visibility all run inside the plan. How much of each you need shapes the scope.
How long you run it
Three months is the minimum because that is when the work shows up. From there, 6 and 12-month plans go further: the longer runway compounds harder and brings the monthly rate down.
If your current site is capping the on-page work, we can handle the rebuild inside the same plan so the search work does not stall. That call gets made on the audit, before anything starts.
Pricing is shared on the discovery call, after the free audit. The first conversation is a fit check. If we are not the right shop for your gym, we'll say so on that call and point you somewhere better.
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Local SEO
questions.
The questions operators ask before they sign. If yours isn't here, the audit will surface it.
- What does the Google Business Profile work actually cover?
- Review response in your voice within a day or two. Fresh photos posted on a schedule. Weekly posts about classes, offers, and what's new. Category and service tweaks as Google rolls them out. Q&A monitoring so the right answers sit at the top. NAP consistency across your listing, your site, and the third-party directories. The listing stays live, complete, and recent, which is what the map pack rewards.
- How is AI search part of the scope?
- AI search is treated as its own discipline, not a bolt-on. The businesses that tend to get surfaced by ChatGPT, Perplexity, and Google AI Overviews share a few visible patterns: complete GBP, real reviews that describe the actual experience, listicle mentions on third-party sites, and FAQ-style content on the site in the shape people actually ask. We work all of that as part of the plan, not as a separate line item.
- What happens when a plan ends?
- We look at the data and decide the next stage together. A 3-month plan is enough to prove the engine works; the real compounding happens over a 6 or 12-month run, which is why those go furthest. There is no auto-renew and no surprise charge. The next plan is a decision you make with the numbers in front of you.
- When do results actually show up?
- GBP work can move in weeks. Review response, fresh photos, posts, and category fixes move the listing fast because Google reads those signals quickly. Ranking on the searches that bring members takes months. Early movement usually shows on lower-competition searches first, with the bigger terms shifting over 3 to 6 months. Anyone promising page-one in 30 days is making it up.
- What does monthly reporting look like?
- One report a month, written in plain English. Rankings on the searches that matter for your gym, GBP performance, traffic to the booking pages, and what we did that month. No 40-page PDFs full of vanity metrics. You should be able to read it in five minutes and know exactly what moved and what's next.
- Can I move off a no-code site partway through a plan?
- Yes. If your current site (Wix, Squarespace, WordPress) is capping the on-page work, we handle the rebuild as part of the plan. The plan continues through the rebuild so the search work doesn't stall. We confirm whether a rebuild is needed on the audit before the plan starts, not three months in.
- How is this different from a generic SEO agency?
- Generic agencies sell the same playbook to a dentist, a lawyer, and a gym. We only work with independent fitness businesses, so the work is built around gym economics: trial conversions, membership retention, class schedules, intro offers, the way someone actually shops for a gym. We also turn down clients that aren't a fit. That's what keeps the work honest.
- Do you guarantee rankings?
- No. Anyone who guarantees a number-one spot on a specific search is either bidding on ads or making it up. What we commit to is the work that compounds: ongoing GBP, on-page, citations, content, and AI search visibility. The monthly report shows you exactly what moved, what didn't, and why. The trend line is the metric, not a single ranking.
See where local search puts your gym.
Enter your site and get an instant read on how you show up on Google, in AI search, and where your visibility is leaking. Free, no call required.
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