About / Lunaris Digital

Good gyms lose to worse ones online.

Lunaris does one thing: member acquisition for independent fitness businesses. We get good gyms found in local and AI search, then turn that into trial bookings, so the better gym stops losing to the one with the better website.

Fitness only Gyms, studios, trainers, CrossFit, martial arts. Nothing else. Outcome-led Measured in trial bookings, not vanity metrics. Local + AI Built to rank where members look now: Google and AI tools.

Denis Faerman, founder of Lunaris Digital

The leak

The same thing
leaking, every time.

It is the same story in most independent gyms. The training is good, the community is real, the members who walk in stay loyal. The website and local search are the part nobody on the floor has time for. Whoever built the site five years ago is long gone.

Owners know their numbers in the room cold: trials, retention, class fill rates. The numbers outside the room are a black box. Who searched for a gym that week, who read the site, who bounced off the booking page. Marketing money goes into ads. The ads send people to a site that cannot finish the job, and the owner blames the ads.

The ads are doing their job.
The site is the bottleneck.

We built Lunaris for the gyms we would want to work for. Independent, owner-operated, good at the actual product, and losing members to worse gyms with a better search result. The work is the same shape every time: get found in local search and the AI tools people shop with now, earn trust in the first five seconds, and make booking a trial take seconds instead of an interrogation.

Why independent operators.

We work only with independent gyms, studios, personal trainers, and CrossFit boxes. Here is why.

/ 01

It moves faster

A franchise comes with a corporate brand team, a national ad budget, and a site the local team is locked out of. An independent is the opposite on every line, which is exactly why it can out-move a franchise once the system is in place.

/ 02

Local is the whole game

Independent fitness lives on the people close enough to show up two or three times a week. That is the same game local search runs on, so every dollar spent on ranking, Google Business Profile, and AI visibility lands where the business actually lives.

/ 03

Only fitness, by design

Generalist shops sell the same playbook to a dentist, a lawyer, and a gym, and the work gets generic to match. Working only with independent fitness means the trial offers, the membership math, and the way people shop for a gym are built into the scope. That is the part a checklist cannot copy.

The reporting is in plain language, your reviews and Google questions get answered that week, and nothing gets handed off to a junior team.

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