Premium dark-mode rebuild for a serious-lifter gym. Transparent pricing, faster mobile, clear local signals Google can rank against.
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Looks the part. Books the trial.
Conversion-first websites for gyms and studios. Fast on a phone, built to rank, and pointed at turning a name search into a booked trial. Standalone, or paired with the SEO engagement.
Books the trial
Same gym.
Different result.
Most operators don't have a bad business. They have a website that undersells it. Here is the kind of difference a rebuild makes, shown on a spec mock so you can see it side by side.
Before
Six nav items, a stock photo, a floating hours box, and no clear next step. A visitor lands, scans, and leaves. Nobody books.
After
One job per screen. Fast, calm, and pointed straight at the trial booking. The room finally looks as good online as it does in person.
What you
actually get.
One build, three workstreams. No template you'll outgrow in a year, no plugin soup, no junior handoff. The person who designs it is the person who ships it.
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Pages & flows
Every page a visitor needs to go from name search to booked trial.
- Home + offer pages
- Location & class pages
- Booking flow + thank-you
- Pricing & membership
- About + coaches
- Mobile-first layouts
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Design system
A small, sharp kit so the site stays consistent as you grow.
- Type scale + tokens
- Component library
- Brand colour + logo usage
- Photography direction
- Reusable section blocks
- Editable in your CMS
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Build & launch
Fast, indexable, and measured from the very first day.
- Fast static build
- Clean page structure
- Two-second mobile load
- Analytics + event tracking
- Form + booking integrations
- Launch + redirect map
Five weeks,
no surprises.
Fixed scope, weekly check-ins, and a launch date in the contract. You always know what shipped this week and what ships next.
Week 1
Discovery
We audit the current site, pull your numbers, and map the one path that matters: search to booked trial.
- Audit + teardown
- Goal + metric
- Sitemap
- Moodboard
Week 2-3
Design
Wireframe to high-fidelity. You see real screens, not a slide deck. Two revision rounds baked in.
- Wireframes
- Hi-fi screens
- 2 revision rounds
- Design system
Week 3-4
Build
We build it fast and indexable, with speed and tracking wired in from the first day.
- Responsive build
- Clean structure
- Speed pass
- Integrations
Week 5
Launch
We ship, redirect the old URLs, and hand you a site you can actually edit. Then we watch the numbers.
- Go-live
- Redirect map
- CMS handoff
- 30-day check
Recent explorations.
Spec rebuilds, framed honestly. The kind of site we would put behind a campaign for an independent operator. These are design explorations on real-world examples, so the work speaks for itself without leaning on borrowed results.
Award-winning recovery-club rebuild. Awards above the fold, real facility photography, and the clean structure that map-pack ranking can compound against.
Large-facility rebuild. Reviews pulled forward, a parseable stats bar, simplified trial booking flow, and the local signals the listing was missing.
National-team coach branding moved from buried bio to homepage trust mark. Lighter palette, clearer class structure, intro offer one click from the hero.
What shapes
your number.
Every gym is a different scope, so there is no off-the-shelf price. Three things move it most, and we walk through all three on the call.
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Scope
A front-end refresh on the bones you have is a different job than a full custom build from scratch. Where you land changes the work.
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Page count
A single-location studio with a home, classes, and a booking flow is leaner than a multi-location group that needs a page per site.
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Photos & copy
If you already have real photos of the gym and a clear offer, we move fast. If we are shooting fresh or writing from scratch, that is more of the build.
We put a fixed number in front of you before any work starts, with the launch date in the contract. No hourly meter quietly running.
The number lands on the discovery call, after the free audit. The first conversation is a fit check. If we are not the right shop for your gym, we'll say so on that call and point you somewhere better.
Get my free audit
Common
questions.
The questions operators ask before they sign. If yours isn't here, the audit will surface it.
- How long does a typical build take?
- Four to six weeks for most gyms and studios, start to launch. The variable is usually photos and copy. If you already have decent photos of the actual gym and a clear sense of your offers, we're at the lower end. If we're shooting fresh photos or sorting out the trial offer mid-project, it stretches. We give you a real timeline on the discovery call, not a sales-pitch timeline.
- What do I need to provide?
- Access to the current site or hosting, your Google Business Profile login if you have one, your booking platform (Mindbody, Wodify, Glofox, Trainerize, whatever you run), and a window of about three hours of your time spread across the project. We'll ask for class lists, trainer bios, real reviews, and your trial offer. The more honest the inputs, the more honest the site.
- Do you write the copy?
- We direct the copy and write what's needed. The voice has to sound like you, not like a marketing agency, so we pull from real things you've said about the gym, your reviews, and a short interview at the start of the project. If you've already got a writer or you want to write it yourself, we'll work with what you provide and edit for conversion. Either way, the words on the page sound like a real human runs the place.
- Can I edit the site myself after launch?
- Yes. The build is set up so you can update text, swap photos, add new classes, and post updates without calling us every time. Handoff includes a written guide and a short Loom walkthrough showing the exact steps for the things you'll actually want to change. If you'd rather hand the small edits off and not think about them, we offer that too, but you're not locked in.
- Real photos or stock photos?
- Real photos. Stock photos of muscular strangers in a gym that isn't yours kill trust faster than almost anything else on a fitness site. If you don't have good photos of the actual space, members, and trainers, we'll either help coordinate a short shoot or pull from what you've got on Instagram. The site has to look like the gym someone is about to walk into.
- What about the booking form?
- Trial bookings get the shortest path possible from landing on the site to booked. We integrate directly with your booking platform so the form on the site connects to the schedule you already run. No double-entry. No copy-paste from email to Mindbody at 9pm. The visitor picks a class or a trial, books it, and you see it in your existing system.
- What does pricing look like?
- Pricing is shared on the discovery call after the audit. The first conversation is a fit check, not a sales call. If we're not the right shop for your gym we'll say so on that call and point you somewhere better.
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Free Audit
See what the new site needs to do.
A five-minute Loom walkthrough of what is costing you bookings on the current site, emailed back within 24 to 48 hours. Free, and it stands on its own whether or not you hire us.
Get my free audit