Port Credit Athletics
Voted best in town, ranked third in the map pack. The site was the bottleneck.
The starting point
Voted Best Fitness Club in their area. 20,000 sqft, including a recovery clinic. The original site used generic stock photos, buried the awards in a sub-page, and gave Google no clear local signals. The best gym in town was ranked third in the map pack because the search engine had no way to know.
What the redesign changed
Real facility photography across the site. Awards featured above the fold so the first impression matched the reputation. Clear location and service signals Google can read. A 'Free Day Pass' CTA designed for immediate lead capture, replacing the previous low-conversion contact form.
Why it matters
Reviews and awards work for SEO only if Google can see them and visitors can trust them. The redesign made both possible without changing anything about how the gym actually operates.