Make Your Mark
Team Canada coaches and a 4.9-star rating. The site couldn't tell anyone why.
The starting point
Coached by athletes who've represented Team Canada. 4.9-star rating across dozens of reviews. The site was built around image-based pricing tables that Google can't read, no clear headline, and no above-the-fold proof of the credentials. Best-in-class coaching, anonymous-feeling website.
What the redesign changed
Coaching credentials and competition record put front and center. High-action competition photography that matches the studio's identity. Real text-based pricing tables Google can index. A 'Free Assessment' CTA above the fold designed for the high-intent visitor who reached the site already half-decided.
Why it matters
World-class coaching is the product. The site's job is to communicate that fast enough to keep someone reading. The redesign closes the gap between what the studio is and what its first-time visitors can see in five seconds.